3.4x
Pipeline generated
Case Study / SaaS ABM
A vertical SaaS company needed better quality opportunities, not just more leads. KorexAI deployed an account-based strategy using intent triggers, role-mapped messaging, and channel orchestration.
3.4x
Pipeline generated
52%
Lift in meeting acceptance rate
63 days
To first closed-won from campaign
Challenge
The team targeted too broad a TAM, and outreach sounded similar to every other SaaS vendor in the category.
Approach
We built an ABM tiering model, created role-specific message tracks, and used intent data to trigger outreach windows.
Result
Sales teams focused on high-fit accounts, meetings had better stakeholder quality, and opportunities progressed faster into active evaluations.
We can design your account strategy and outbound engine around real intent signals.