Case Study / SaaS ABM

3.4x Pipeline Lift With ABM + Intent Signals

A vertical SaaS company needed better quality opportunities, not just more leads. KorexAI deployed an account-based strategy using intent triggers, role-mapped messaging, and channel orchestration.

ABM campaign analytics and growth dashboards

3.4x

Pipeline generated

52%

Lift in meeting acceptance rate

63 days

To first closed-won from campaign

Challenge

The team targeted too broad a TAM, and outreach sounded similar to every other SaaS vendor in the category.

Approach

We built an ABM tiering model, created role-specific message tracks, and used intent data to trigger outreach windows.

Result

Sales teams focused on high-fit accounts, meetings had better stakeholder quality, and opportunities progressed faster into active evaluations.

Want stronger ABM outcomes?

We can design your account strategy and outbound engine around real intent signals.